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Rabu, 27 Juni 2018

PDF Download The Sex in Sales: Dirty Little Secrets of Sales SuccessBy Mace Horoff

PDF Download The Sex in Sales: Dirty Little Secrets of Sales SuccessBy Mace Horoff

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The Sex in Sales: Dirty Little Secrets of Sales SuccessBy Mace Horoff

The Sex in Sales: Dirty Little Secrets of Sales SuccessBy Mace Horoff


The Sex in Sales: Dirty Little Secrets of Sales SuccessBy Mace Horoff


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The Sex in Sales: Dirty Little Secrets of Sales SuccessBy Mace Horoff

SALES: You’re already a sales guru and this book will prove it. The Sex in Sales will put some SEX DRIVE in your SALES DRIVE! Take a fresh and fun look at selling like never before. Make no mistake—this book is serious about selling. Don’t be misled by the title. It’s not about sleeping your way to success. It’s about applying the principles that influence people to say “yes” to one of the biggest “buying” decisions in life. During dating, courtship, and seduction—there’s a lot of selling going on. It involves a carefully crafted sales process where every step moves “the seller” closer to a desired outcome. Now, you can sell more products and services by tapping into the sales ability you were born with. The Sex in Sales will show you how to: • Discover the sales ability you’ve always had • Turn your customers on…to buy • Sell with your own natural style instead of using a canned sales approach • Keep customers primed to buy from you again and again • Create an effective sales process for more sales…or even more sex • Position your products and yourself like never before (critically important to succeed at sex and sales • Close more sales through an intimate understanding of the customer’s buying motives • Identify ideal prospects, take control of nasty customers, and much more… Many sales books (including sales book best sellers) do a great job at explaining how to sell, yet salespeople struggle to apply the principles. The Sex in Sales breaks selling down into strategies and tactics you already know and use (and definitely think about) on a regular basis. This isn’t sales for dummies. It’s sales for those who want to influence others naturally without being “salesy.” Warning: This book contains sexual content. If you're offended by frank and open talk about sex, this book will offend you. No matter what you do for a living, but especially if you’re in sales or sales management, you’re going to find the principles, tips and sales strategies invaluable when you read The Sex in Sales.

  • Sales Rank: #3517824 in Books
  • Published on: 2014-04-30
  • Original language: English
  • Dimensions: 8.50" h x .49" w x 5.50" l,
  • Binding: Paperback
  • 194 pages

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Sabtu, 16 Juni 2018

PDF Download Chronic Total Occlusion: After the Heart Attack, the Statins and RestenosisBy Mike Stone

PDF Download Chronic Total Occlusion: After the Heart Attack, the Statins and RestenosisBy Mike Stone

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Chronic Total Occlusion: After the Heart Attack, the Statins and RestenosisBy Mike Stone

Chronic Total Occlusion: After the Heart Attack, the Statins and RestenosisBy Mike Stone


Chronic Total Occlusion: After the Heart Attack, the Statins and RestenosisBy Mike Stone


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Chronic Total Occlusion: After the Heart Attack, the Statins and RestenosisBy Mike Stone

The nightmare of cardiologists performing PCI (stent implantation) is the eventual blockage of the stent, a process known as restenosis which can result in sudden death. My MI (heart attack) was in 2001. I discontinued taking statin medication in 2003, following 2 years of statin induced side effects, and the realization that the lipid hypothesis is totally unfounded. Routine testing (2006/2007) showed that the stent in my critical LAD artery (widow maker artery) is 100% blocked - full restenosis -Chronic Total Occlusion. However I lead a very full and active life. My changing lifestyle over the last several years has promoted the generation and development of alternative blood vessels circumventing my blocked artery. Further invasive intervention (bypass) is presently not in the works. I explain the life style changes that I have adapted, and substantiate my reasons for doing so. This is the sequel to 'Surviving a Successful Heart Attack' and supersedes 'The Next 20,000' which is no longer available.

  • Sales Rank: #5117022 in Books
  • Published on: 2010-04-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .57" w x 6.00" l, .75 pounds
  • Binding: Paperback
  • 252 pages

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Jumat, 15 Juni 2018

Download Ebook Measuring Marketing: 103 Key Metrics Every Marketer NeedsBy John Davis

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Measuring Marketing: 103 Key Metrics Every Marketer NeedsBy John Davis

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Measuring Marketing: 103 Key Metrics Every Marketer NeedsBy John Davis

Marketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They're being asked to account for the total marketing program in addition to its component product programs, its advertising, sales promotion, sales and distribution, and pricing programs. This is the first book that addresses the clamor and demand from marketing’s many stakeholders to be accountable for its strategies and activities.

  • Sales Rank: #311354 in Books
  • Published on: 2006-11-24
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.94" h x 1.50" w x 7.01" l, 1.85 pounds
  • Binding: Paperback
  • 440 pages

Review
Marketing directors and CEOs who wish to make their marketing expenditures accountable face a bewildering array of potential measures, the definition of which is not always clear, leave alone their relevance. In Measuring Marketing: 103 Key Metrics, John Davis provides CEOs and marketers with an easy way to know just how each measurement is defined and the context in which it can be used. I am sure that it will make an invaluable reference in the designing and assessing of marketing information systems.
John Roberts,
Professor of Marketing, London Business School, Scientia Professor,
The Australian Graduate School of Management.

John Davis's book is a much needed, concise summary of key marketing metrics. He shows us not only how to calculate the right number but also how to use it in decision making.
Bernd Schmitt,
Robert D. Calkins, Professor of International Business, Columbia Business School,
Executive Director, Center on Global Brand Leadership

This is a book which I'll certainly make sure all my marketing colleagues carry at all times…John Davis's book provides such a rounded and comprehensive approach to understanding the nuts and bolts of marketing, that any marketer, in any industry, should select his or her own key metrics from the book to create a personalized, dynamic and balanced framework for measuring his or her own work. A must-have for all marketers!
Ho Kwon Ping,
Executive Chairman
Banyan Tree Group

John Davis has written a readable book that will be of immense, practical help to marketers. His book presents clearly and succinctly over 100 easy-to-use metrics to assess marketing effectiveness. Every marketer should have it on their bookshelves.
Pang Eng Fong
Dean, Lee Kong Chian School of Business
Singapore Management University

We all know the old saying that “You can't manage what you can't measure." This book identifies and discusses the metrics that will help executives manage key marketing activities from product development through sale. It's comprehensive, and readers will surely find measures that are likely to be important in their unique business context.
James Jiambalvo
Dean, University of Washington Business School

From the Inside Flap
The world of marketing has been turned upside down. Non-marketers view marketers as narrowly focused on advertising-driven image-development, characterized by clever creative e design and vague results. While image-shaping advertising is till important, marketing has changed dramatically indecent years, with increasing emphasis on growth-driven activities that yield measurable results.

CEOs and CFOs regularly ask "what measure can I use to determine if my company's marketing is effective? The answer is that there is no single measure that accomplishes this. Today's companies are expected to demonstrate consistent, positive growth and responsible financial performance. Likewise, marketing mangers must show a clear return investment for the plans they recommend. Marketing activities must align with the company's overall strategic and financial goals. T`he challenge is to know what marketing activity to measure and when since, as companies grow, customers expectations shift and market conditions change, requiring marketers to adapt their strategy and adjust tactics accordingly. From brand building objectives to growth forecasts, traditional marketing to internet marketing, retail promotion to field sales execution, marketers must develop integrated marketing activities that create a differentiated position, address customer needs and demonstrate competitive advantage. Furthermore, marketers must also be able to defend and measure their plans in detail, from the connection to company goals to the execution at the field sales level.

Measure marketing: 103 Key Metrics Every Marketers Needs descr5ibes 103 different measures that marketers and senior managers should know. Organized into three main themes: marketing planning and customers: the offering: and sales force, it is a pr4actical, straightfor5ward references for business leaders seeking clear explanations on how to measure marketing;s most common activities.

From the Back Cover
Measuring Marketing 103 Key Metrics Every Marketer Needs.

Marketing directors and CEOs who wish to make their marketing expenditure accountable face a bewildering array of potential measures, the definition of which is not always clear, let alone their relevance. In measuring Marketing: 103 Key Metrics, John Davis provides CEOs and marketers with an easy way to know just how each measurement is defined and the context in which it can be used. I am sure that it will make an invaluable reference in the designing and assessing of marketing information systems. - John Roberts, Professor marketing, London Business School, Scientia Professor, The Austrialian Graduate School Management.

John Davis book is a much needed, concise summary of key marketing metrics. He shows us not only how to calculate the right number but also how to use it in decision making. - Bernd Schmitt, Robert D. Calkins Professor of International Business, Columbia Business School, Executive Director, Center on Global Brand Leadership

This is a book which I'll Certainly make sure all my marketing colleagues carry at all times... John Davis's book provides such a rounded and comprehensive approach to understanding the nuts and bolts of marketing, that any marketer, in any industry should select his or her own key metrics from the book to create a personalized, dynamic and balanced frame work for measuring his or her won work. A must-have  for all marketers! - Ho Kwon Ping, Executive Chairman, Banyan Tree Group

John Davis has written a readable book that will be of immense, practical help to marketers. His book presents clearly and Succinctly over 100 easy-to-use metrics to assess marketing effectiveness. Every marketer should have it on their bookshelves. - Pang Eng Fong, Dean, Lee Kong Chian School of Business, Singapore Management University

We all know the old saying that " you can't manage what you can't measure." This book identifies and discusses the metrics that will help executives manage key marketing activities from product development through sale. It's comprehensive and readers will surely find measures that are likely to be  important in their unique business context. - James Jiambalvo, Dean, University of Washington Business School

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Minggu, 10 Juni 2018

Free Download Manual Therapy for Musculoskeletal Pain Syndromes: an evidence- and clinical-informed approach, 1eFrom Churchill Livingstone

Free Download Manual Therapy for Musculoskeletal Pain Syndromes: an evidence- and clinical-informed approach, 1eFrom Churchill Livingstone

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Manual Therapy for Musculoskeletal Pain Syndromes: an evidence- and clinical-informed approach, 1eFrom Churchill Livingstone

Manual Therapy for Musculoskeletal Pain Syndromes: an evidence- and clinical-informed approach, 1eFrom Churchill Livingstone


Manual Therapy for Musculoskeletal Pain Syndromes: an evidence- and clinical-informed approach, 1eFrom Churchill Livingstone


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Manual Therapy for Musculoskeletal Pain Syndromes: an evidence- and clinical-informed approach, 1eFrom Churchill Livingstone

A pioneering, one-stop manual which harvests the best proven approaches from physiotherapy research and practice to assist the busy clinician in real-life screening, diagnosis and management of patients with musculoskeletal pain across the whole body. Led by an experienced editorial team, the chapter authors have integrated both their clinical experience and expertise with reasoning based on a neurophysiologic rationale with the most updated evidence.

The textbook is divided into eleven sections, covering the top evidence-informed techniques in massage, trigger points, neural muscle energy, manipulations, dry needling, myofascial release, therapeutic exercise and psychological approaches. In the General Introduction, several authors review the epidemiology of upper and lower extremity pain syndromes and the process of taking a comprehensive history in patients affected by pain. In Chapter 5, the basic principles of the physical examination are covered, while Chapter 6 places the field of manual therapy within the context of contemporary pain neurosciences and therapeutic neuroscience education.

For the remaining sections, the textbook alternates between the upper and lower quadrants. Sections 2 and 3 provide state-of-the-art updates on mechanical neck pain, whiplash, thoracic outlet syndrome, myelopathy, radiculopathy, peri-partum pelvic pain, joint mobilizations and manipulations and therapeutic exercises, among others. Sections 4 to 9 review pertinent and updated aspects of the shoulder, hip, elbow, knee, the wrist and hand, and finally the ankle and foot. The last two sections of the book are devoted to muscle referred pain and neurodynamics.

  • The only one-stop manual detailing examination and treatment of the most commonly seen pain syndromes supported by accurate scientific and clinical data
  • Over 800 illustrations demonstrating examination procedures and techniques
  • Led by an expert editorial team and contributed by internationally-renowned researchers, educators and clinicians
  • Covers epidemiology and history-taking
  • Highly practical with a constant clinical emphasis

  • Sales Rank: #705751 in Books
  • Published on: 2015-07-10
  • Original language: English
  • Dimensions: 11.00" h x 8.75" w x 1.75" l, 5.12 pounds
  • Binding: Hardcover
  • 848 pages

About the Author
Joshua Cleland, PT, DPT, PhD, Professor, Physical Therapy Program, Franklin Pierce University, Manchester, New Hampshire, USA

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Selasa, 05 Juni 2018

Free PDF Ethnography for Marketers: A Guide to Consumer ImmersionBy Hy Mariampolski

Free PDF Ethnography for Marketers: A Guide to Consumer ImmersionBy Hy Mariampolski

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Ethnography for Marketers: A Guide to Consumer ImmersionBy Hy Mariampolski

Ethnography for Marketers: A Guide to Consumer ImmersionBy Hy Mariampolski


Ethnography for Marketers: A Guide to Consumer ImmersionBy Hy Mariampolski


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Ethnography for Marketers: A Guide to Consumer ImmersionBy Hy Mariampolski

Ethnography, with its focus on observed everyday behavior, is quickly becoming the method of choice to identify unmet needs, stimulate novel insights, create strategies and develop new ideas. Hy Mariampolski, author of Qualitative Market Research: A Comprehensive Guide (Sage, 2001) again takes readers on a voyage of discovery in Ethnography for Marketers. These two companion works are essential guides for marketers seeking rich insights into their customers' thoughts and behaviors.  

  • Amazon Sales Rank: #972969 in Books
  • Published on: 2005-06-21
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x .56" w x 5.98" l, .79 pounds
  • Binding: Paperback
  • 264 pages

Review "Ethnography for Marketers: A Guide to Consumer Immersion provides a good primer for market researchers wishing to engage in ethnographic fieldwork.  It offers useful background and practical guidance on conducting ethnographic fieldwork in an easy-to-read and enjoyable style... He [Hy Mariampolski] is at his best when describing how to design and carry out ethnographic projects.  The stories he tells from his own market research practice make the text a rich learning experience for readers...Ethnography for Marketers: A Guide to Consumer Immersion is a welcome addition to qualitative market research bookshelves from a guru with a wealth of professional experience."     (Maryann McCabe 2005-05-01)"Mariampolski’s book is accessible without being simplistic, detailed without being intimidating and enthusiastic without tub-thumping. The book start with an outline of the history of ethnography (or, as the author puts it, its intellectual heritage), and goes on to explore both its power and range of applications. But the bulk of the book is a detailed exploration of the practicalities of the work, including design, recruitment, logistics, site visits, and interaction with respondents. Not surprisingly, particular emphasis is put on data collection, including mapping – looking at what Mariampolski describes as the social ecology of the home or workplace – diaries, audio and video recording, and the complexities and subtleties of observation, which seems such a simple task but maybe isn’t. All in all, this is a splendid do-it-yourself guide to ethnography for use in our neck of the research woods. The book will provide a useful background to what is perhaps an ideal form of investigation, getting closer to understanding what can never be possible with groups and depths. A useful counter-balance to the understandable trend towards off the shelf and perhaps over-simplistic research  studies, this book not only provides a guide to the ways and means of ethnography but will provide virtually everyone with new thoughts on the research we could do, and sometimes perhaps should do." (Michael Warren RESEARCH MAGAZINE 2006-03-03)"Ethnography for Marketers promises to establish itself as an important, practical handbook for anyone engaging or about to engage in this burgeoning sub-division of qualitative research. This book contains some theory but focuses much more on hands-on practice. The author must be praised for putting much practical wisdom into our hands. How-to research books are often long on procedure and short on interpretation. Not so with this book. Hints on analysis and developing sound answers for buyers are plentiful. The appendices are rich in material that can inspire and guide the budding ethnographer. Here the author seized the high ground: Mount Sinai, to be precise, from which he delivers the "Ten Commandments for Great Ethnography". It I were to add one, it would be- Go for it!" (Mark Lovell VUE 2006-06-09)"Mariampolski provides strategies and tips for conducting onsite marketing research into consumers' behaviors and lifestyles. This useful guide also includes information on the cultural and ethical aspects of conducting research and how to establish rapport with respondents." (P. G. Kishel 2006-07-12)"The principal strength of this book is that it is well organized and forms an excellent primer for a person, who may have no previous background in the area, to get to know about what ethnography is, why it is useful, its genesis, how to use it in various situations, and the various do's and don'ts involved in using ethnography as a tool to gather and interpret date from consumers. The various chapters on setting up a piece of ethnographic research and executing it are especially good. It is a useful addition to the set of materials that are available to marketers for ethnographic research." (Arvind Sahay The Journal of Business Perspective 2006-08-21)"This book is clearly targeted at an audience comprising market research professionals who want to expand their repertoire of research methods, people working in research agencies, consultancies and client organizations. The book is excellent in its coverage of both the reasons behind the need to use ethnography and the 'how to' of the ethnographic process. . . . People being exposed to this method for the first time will appreciate the comprehensiveness of the book." (Manu Parashar 2007-02-28)

About the Author Hy Mariampolski is Managing Director of QualiData Research Inc. (www.qualidataresearch.com), New York and San Francisco. Hy holds a Ph.D. from Purdue University and has held academic appointments at Indiana University, Kansas State University, Yeshiva University and Hunter College of the City University of New York. He has conducted qualitative market research studies for a wide range of clients such as Hallmark Cards, Citibank, KPMG, The Clorox Company, Avery-Dennison, Colgate-Palmolive, Motorola, Moen, Johnson + Johnson, J. Walter Thomson, Young and Rubicam, Moulinex, Cognac Hennessy and Nissan Motors.

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Ethnography for Marketers: A Guide to Consumer ImmersionBy Hy Mariampolski PDF
Ethnography for Marketers: A Guide to Consumer ImmersionBy Hy Mariampolski PDF